A growing MedSpa with 2 locations and 8 employees asks: "Should we go with Zenoti?" They need AI, lead management, inventory, phones, EMR, POS, memberships, and an app. Zenoti checks the operational boxes — scheduling, POS, memberships, inventory, basic EMR. But when this MedSpa needs 50 new clients per month from Google, Zenoti's basic email campaigns to existing clients generate zero new discovery. The chairs are managed. The chairs are empty.
TL;DR
Zenoti manages your MedSpa. The Webevo platform grows it. Use Zenoti for scheduling, POS, and memberships. Use Webevo for SEO, voice AI, reputation, and AI-powered lead generation. Together: full-stack growth.
Operations vs Growth Marketing
| Need | Zenoti | Webevo Platform |
|---|---|---|
| Scheduling | ✅ Excellent | ✅ Basic |
| POS/Payments | ✅ | Integration |
| Memberships | ✅ | ✅ CRM |
| Inventory | ✅ | N/A |
| EMR | ⚠️ EMR-lite | N/A (integrates) |
| SEO | ❌ | ✅ Full local |
| Voice AI | ❌ | ✅ 24/7 phone |
| Reputation | ⚠️ Basic | ✅ Review AI |
| AI Content | ❌ | ✅ AI-generated |
| Lead Gen | ⚠️ Basic email | ✅ Multi-channel AI |
Point Solutions Create Tool Sprawl — Platforms Create Growth: The average service business uses 6-8 disconnected marketing tools. Each tool costs $50-$100/month. Total: $300-$1,600/month for a fragmented stack where no tool talks to another. Data sits in silos. Insights are lost between platforms. The Webevo platform replaces the entire stack with one integrated system where every channel shares data and amplifies every other channel.
Compare: Boulevard, AestheticsPro, PatientNow, Pabau.
Best Together: Zenoti + Webevo
The smartest approach is not choosing one platform. Use Zenoti for what it does best (operations) and Webevo for what Zenoti cannot do (growth marketing). Webevo integrates with Zenoti and Boulevard to provide a complete stack.
When Zenoti Alone Makes Sense
Zenoti alone fits large spa chains (10+ locations) with strong existing brand recognition where new client acquisition happens through brand awareness, not digital marketing. Massage Envy does not need SEO — the brand is the marketing.
For growing MedSpas and dental practices competing locally against established competitors — the Webevo platform + Zenoti provides both operational excellence and growth marketing.
