Boulevard's booking page is gorgeous. Luxury fonts, smooth animations, seamless checkout. Your high-end MedSpa brand experience starts at the booking page. But 90% of potential clients never reach the booking page because they found your competitor first on Google. Boulevard optimizes the last 10 feet of a marathon. The Webevo platform runs the first 26 miles.
TL;DR
Boulevard perfects the booking moment. Webevo creates the discovery moment. Use both — Webevo integrates with Boulevard for complete funnel coverage. Or let the Webevo platform handle everything from SEO to scheduling on one platform.
What Boulevard Actually Does Well
Boulevard is not a generic scheduling tool. It is a purpose-built client experience platform for luxury and aesthetics businesses. Understanding its genuine strengths reveals exactly where the gap is.
Precision Scheduling™: Boulevard's proprietary scheduling algorithm optimizes appointment slots to maximize provider utilization. It considers treatment duration, room requirements, equipment availability, and provider preferences — then presents clients with the optimal available times. This is measurably superior to basic calendar-based booking.
HIPAA-Compliant Charting: For MedSpas performing medical aesthetic procedures, Boulevard provides compliant documentation with photo markup, annotation tools, injection site mapping, and provider sign-off workflows. This is critical for practices offering Botox, fillers, laser treatments, and body contouring — where clinical documentation is both a legal requirement and a quality standard.
Integrated POS: Boulevard's Point of Sale handles everything from treatment payments to retail product sales, memberships, gift cards, and package pricing. The Duo hardware integrates seamlessly, and the checkout experience maintains the luxury aesthetic that high-end clientele expect.
Client Intelligence: Universal client profiles track conversation history, treatment notes, product preferences, spending patterns, and membership status across locations. When a client walks into your second location, the provider knows their Botox preferences, product allergies, and payment history.
The Discovery Gap: Nobody Books What They Cannot Find
Here is Boulevard's blind spot: every feature in the platform activates after a client discovers your MedSpa. Precision Scheduling is useless for the woman searching "best botox near me" who clicks your competitor's website because they rank #1 and your MedSpa is on page 3.
Boulevard does not:
- Rank your website for "lip filler [your city]" or "coolsculpting near me"
- Generate blog content about treatment benefits, recovery timelines, and pricing guides
- Answer the phone when a potential client calls at 6:30 PM asking about pricing
- Manage your Google and Facebook ad campaigns
- Monitor and respond to reviews across Google, Yelp, and RealSelf
- Send automated review requests timed to the moment of peak satisfaction
Compare: Zenoti, Prospyr, AestheticsPro.
| Funnel Stage | Boulevard | Webevo Platform |
|---|---|---|
| Get found (SEO) | ❌ No SEO tools | ✅ AI audit + local SEO |
| Get found (content) | ❌ No content engine | ✅ AI-generated treatment content |
| Get leads (voice AI) | ❌ No phone handling | ✅ AI receptionist with booking |
| Get leads (ads) | ❌ No ad management | ✅ Google + Meta campaign AI |
| Trust building | ❌ No review management | ✅ AI-timed review requests + responses |
| Booking UX | ✅ Premium Precision Scheduling | ✅ Integrated scheduling |
| POS + retail | ✅ Full POS + inventory | ⚠️ POS integration |
| HIPAA charting | ✅ Photo markup + sign-off | ❌ Not our lane — we integrate |
| Email marketing | ⚠️ Basic campaigns (1,000-10,000 blasts) | ✅ CRM-connected sequences |
The Real Cost of a Boulevard-Centric Stack
Boulevard's Aesthetics Starter Bundle costs $369/month per location (annual). For a single-location MedSpa, that is a reasonable investment for premium booking, POS, and charting. But Boulevard alone does not grow your client base. To build a full growth stack:
| Tool | Purpose | Monthly Cost |
|---|---|---|
| Boulevard Aesthetics Bundle | Booking, POS, charting | $421-$468/mo |
| SEO agency or tool | Local search visibility | $500-$2,000/mo |
| Website platform | MedSpa website management | $150-$400/mo |
| Google/Meta ads management | Paid campaigns | $500-$1,500/mo + ad spend |
| Review management tool | Reputation monitoring + responses | $100-$300/mo |
| Voice/phone service | After-hours call handling | $200-$500/mo |
| Total fragmented stack | $1,871-$5,168/mo |
The Aesthetics Premium Tax: MedSpas pay a niche premium for everything — aesthetics-specific software costs 2-3x what general business tools charge. Boulevard's $421/month for scheduling is 5x what a dental practice pays for the same function. When you add aesthetics-specific SEO, content, and reputation tools, the premium compounds. A unified platform eliminates the niche markup by including everything in one subscription.
For multi-location practices, the math gets worse. Boulevard charges per location, so a 3-location MedSpa pays $1,263-$1,404/month for Boulevard alone — before adding any growth marketing tools.
The Phone Call Problem Boulevard Cannot Solve
A MedSpa considering CoolSculpting does not fill out an online form. She calls. She has questions about pricing, downtime, what to expect, and whether her body type is a good candidate. These questions require nuanced, procedure-specific answers — not a hold message that says "leave your name and number."
Boulevard has zero phone handling capabilities. When that potential client calls:
- During business hours — your front desk answers (if not already helping an in-person client)
- After hours — voicemail. The client calls the next MedSpa on Google.
- During lunch — voicemail. Same result.
- When the front desk is with a patient — voicemail or hold music.
The Webevo platform's AI voice receptionist handles these calls with procedure-specific intelligence:
- Knows your treatment menu, pricing ranges, and consultation requirements
- Qualifies the caller's interest and urgency
- Books consultations directly into your calendar
- Answers common questions about recovery, pricing, and candidacy
- Routes urgent post-treatment concerns to the appropriate provider
For a MedSpa receiving 200+ calls per month, 40-60 go unanswered. At an average treatment value of $1,500-$5,000, even converting 10 of those missed calls generates $15,000-$50,000 in recovered monthly revenue.
Who Should Use What: A Practical Guide
Keep Boulevard if:
- Your MedSpa is at capacity and your primary need is scheduling optimization and HIPAA charting
- You need integrated POS for retail product sales and membership management
- You already have a strong organic presence and 40+ new client inquiries per month
- Clinical documentation with photo markup is a non-negotiable requirement
Add the Webevo platform if:
- You need more new clients — your booking pages are underutilized
- You are invisible on Google for your highest-value treatments
- You are losing phone calls after hours and during peak front-desk activity
- You want review automation that is timed to post-treatment satisfaction peaks
Consider replacing Boulevard if:
- You do not need advanced POS or HIPAA charting (salon, wellness spa)
- Paying $400+/month per location for scheduling alone feels excessive
- You prefer one platform over three vendor relationships
- The Webevo platform's integrated scheduling meets your booking complexity requirements
The Verdict: Boulevard for Operations, Webevo for Growth
Boulevard excels at what it was built for — premium booking UX, aesthetics-grade charting, and luxury POS. It has earned its position as the gold standard booking platform for high-end MedSpas and salons.
But operations without acquisition is a leaking bucket. The most beautiful booking page in the world generates zero revenue if nobody finds it.
The ideal stack for a growing MedSpa: Boulevard for in-clinic operations + the Webevo platform for everything that happens before the client walks through your door. We integrate — growth feeds booking, booking feeds retention.
Run your free WebEvo audit now →
For related reading, see how Zenoti approaches the same operations-vs-growth split, how AestheticsPro handles EMR but not marketing, and our integration guide for Boulevard + Zenoti.
