Pabau is one of the most comprehensive clinic management platforms available — EMR, scheduling, billing, marketing automation, inventory, loyalty programs, and multi-location management in one system. Born in the UK, it has GDPR compliance baked in and strong international adoption. For a US medspa looking at Pabau, the question is not whether the platform is capable — it is. The question is whether a UK-origin platform provides the US-specific growth tools (local SEO, Google Business Profile optimization, American consumer review behavior) that drive domestic client acquisition.
TL;DR
Pabau is genuinely comprehensive — closer to an all-in-one platform than most competitors. The Webevo platform provides the US local market depth: SEO for "botox near me [your city]," voice AI for American consumer phone behavior, and reputation management tuned for Google's US algorithm.
What Pabau Actually Does Well
Pabau's breadth is genuine, not superficial.
All-in-One Depth: Most "all-in-one" platforms are shallow across features. Pabau goes deep: EMR with SOAP note templates and facial mapping, scheduling with automated reminders, integrated payment processing with POS, marketing campaigns with loyalty programs, inventory management with stock alerts, and multi-location dashboards. Each feature is functional, not a checkbox.
EchoAI Dictation: AI-assisted documentation that converts spoken notes into structured clinical records — similar to Aesthetic Record's ChartSmart AI but integrated into a broader platform.
Client Journey Management: Pabau tracks the full client journey from first inquiry through treatment completion and follow-up — forms, consents, photos, notes, payments, and marketing touchpoints in one timeline. This unified view eliminates the fragmented experience of using 4-5 separate tools.
Affordable Entry Point: Solo practitioners start at $59/month for full access — significantly cheaper than Symplast ($300/month) while offering comparable or broader functionality.
Comprehensive Operations ≠ Comprehensive Growth
Pabau manages operations beautifully. The growth gap is specific to US local-market acquisition:
| Function | Pabau | Webevo Platform |
|---|---|---|
| EMR + charting | ✅ SOAP notes + facial mapping | ❌ Not our lane |
| Scheduling + booking | ✅ Online booking + reminders | ✅ AI-powered booking |
| Payment processing | ✅ Integrated POS | ❌ Not our lane |
| Marketing campaigns | ✅ Email + SMS automation | ✅ CRM-connected sequences |
| Loyalty + memberships | ✅ Built-in | ⚠️ Via integrations |
| SEO (US local search) | ⚠️ Basic | ✅ 9-module AI audit |
| Voice AI | ❌ | ✅ 24/7 with consultation booking |
| Reputation (Google US) | ⚠️ Basic | ✅ AI-timed reviews + responses |
| Ad management | ❌ | ✅ Google + Meta AI-managed |
| US-specific content | ⚠️ | ✅ Localized procedure content |
Who Should Use What
Choose Pabau if:
- You want the broadest single platform for clinic operations + basic marketing
- You are a solo practitioner or small practice on a budget ($59/month entry)
- You operate internationally and need GDPR + HIPAA compliance
- Inventory management and loyalty programs are high priorities
Add the Webevo platform if:
- You need US-specific local SEO, voice AI, and Google reputation management
- Your client acquisition relies on "near me" Google searches
- You want AI-managed ad campaigns that Pabau does not provide
- Growth is the priority, not just operational efficiency
