Your Boulevard dashboard shows open appointment slots. Your Zenoti reports show provider utilization below target. The operations side is optimized — scheduling, inventory, payroll all running smoothly. The problem is not operations. The problem is filling those slots with new high-value clients. That is where AI marketing connects to enterprise PMS.
TL;DR
Boulevard and Zenoti manage your MedSpa operations — scheduling, inventory, payroll, multi-location coordination. Optimal.dev generates the clients that fill those operations. AI voice answers prospective client calls 24/7, qualifies treatment interest, checks provider availability via Boulevard/Zenoti API, and books directly into the schedule. No manual intake, no missed after-hours calls.
Enterprise Operations + AI Growth Engine
Boulevard and Zenoti represent the premium tier of MedSpa practice management. Boulevard focuses on the client experience — beautiful booking flows and modern interfaces. Zenoti powers multi-location empires with enterprise analytics and inventory management. Both excel at running the practice. Neither generates the new clients the practice needs.
Key Insight: MedSpa clients research treatments in the evening — after work, browsing Instagram, reading reviews. 45% of new client inquiries arrive after business hours. The practice that responds first (under 60 seconds) books the consultation. Optimal.dev's AI answers immediately and books into Boulevard/Zenoti while competitors go to voicemail.
The integration creates a closed-loop system. A prospective client sees your Instagram ad for lip filler at 8 PM. They call. Optimal.dev's AI answers, discusses treatment options naturally, checks Dr. Chen's availability in Boulevard for the next week, captures the client's contact information and treatment interest, and books a consultation for Tuesday at 2 PM. The Boulevard schedule updates in real-time. The client profile includes the AI conversation transcript, treatment interest, and any allergies or concerns mentioned during the call.
| Function | Boulevard/Zenoti | Optimal.dev |
|---|---|---|
| Scheduling | ✅ Enterprise-grade | AI books into schedule |
| Inventory & products | ✅ Full tracking | ❌ |
| Payroll & commissions | ✅ Multi-location | ❌ |
| Client records | ✅ Detailed | Client data flows in |
| New client generation | ❌ Not included | ✅ AI-powered |
| Voice AI reception | ❌ Not included | ✅ 24/7 booking |
| Review management | ❌ Basic | ✅ $0.004/msg, AI-timed |
| Website & SEO | ❌ Not included | ✅ 9-module AI |
Multi-Location Intelligence
For multi-location MedSpas on Zenoti, the integration adds location-aware routing. When a caller mentions they are near the Scottsdale location, the AI checks Scottsdale provider availability first. If Scottsdale is fully booked this week, the AI naturally suggests the nearby Tempe location — all within the same conversation.
This multi-location awareness extends to marketing. Optimal.dev's SEO engine builds location-specific service pages for each practice location, each with unique content optimized for local search terms. Reviews are solicited and managed per-location. The CRM tracks which leads came from which location's marketing efforts, giving multi-location owners clear ROI visibility by site.
The combination of Zenoti's operational depth and Optimal.dev's marketing AI creates what neither tool provides alone: a system that both runs the practice and grows it.
See also: PatientNow integration and Mangomint integration.
