Prospyr markets itself as "all-in-one CRM + EMR for aesthetics." It handles basic treatment documentation AND basic marketing. Your MedSpa gets adequate clinical notes and adequate email campaigns. Neither exceptional. The practice with best-in-class clinical EMR (PatientNow/Aesthetic Record) AND best-in-class marketing (Webevo) outperforms the practice with one mediocre tool doing both jobs. Specialization wins.
TL;DR
Prospyr does CRM + EMR adequately. Best-in-class requires specialization. The Webevo platform provides best-in-class growth marketing — pair with a dedicated EMR for excellence.
Specialist vs Generalist
Compare: Zenoti, AestheticsPro, PatientNow, Boulevard.
| Capability | Prospyr | Best-in-Class Stack |
|---|---|---|
| EMR | ⚠️ Adequate | Dedicated EMR (excellent) |
| Marketing | ⚠️ Adequate | Webevo (excellent) |
| SEO | ⚠️ Basic | ✅ Full local |
| Voice AI | ❌ | ✅ 24/7 |
| AI Content | ❌ | ✅ AI-generated |
Point Solutions Create Tool Sprawl — Platforms Create Growth: The average service business uses 6-8 disconnected marketing tools. Each tool costs $50-$100/month. Total: $300-$1,600/month for a fragmented stack where no tool talks to another. Data sits in silos. Insights are lost between platforms. The Webevo platform replaces the entire stack with one integrated system where every channel shares data and amplifies every other channel.
When Prospyr Makes Sense
Prospyr fits small aesthetic practices wanting minimal tool complexity — one platform for everything at the cost of depth. If simplicity matters more than performance, Prospyr reduces vendor count.
For practices prioritizing growth — the Webevo platform + dedicated EMR outperforms any single platform approach.
