Paid Ads Management
Paid Ads Management

Spend Less. Convert More.

Most businesses waste 30-50% of their ad spend on unqualified clicks. Our data-driven campaigns ensure every dollar drives qualified leads.

Get StartedBook a Strategy Call
3-5x
ROAS Average
40%
Lower Cost Per Lead
$0
Wasted on Broad Match
< $50
Avg Cost Per Quality Lead
The Problem

The Ad Spend Black Hole

Paid advertising should be the most measurable marketing channel available. Yet most small businesses have no idea which ads are driving real customers and which are burning cash. The default Google Ads setup is designed to spend your budget, not optimize it. Broad match keywords, generic ad copy, and sending traffic to your homepage instead of a dedicated landing page is the recipe for expensive, unqualified clicks. Without proper conversion tracking, you are flying blind — optimizing for clicks instead of customers.

Broad match keywords attracting irrelevant searches that waste 30-50% of budget

Generic landing pages that fail to convert the traffic your ads generate

No conversion tracking beyond "someone clicked" — zero visibility into actual ROI

Agency contracts that charge management fees regardless of performance

Precision keyword targeting with aggressive negative keyword lists to eliminate waste

Custom landing pages for each campaign with conversion-optimized design

Full-funnel tracking from ad click through phone call through booked appointment

Weekly optimization cycles that shift budget toward highest-performing ads and audiences

The Solution

Performance-Driven Campaigns

We treat every ad dollar as an investment that must show returns. Our campaigns are built on precision targeting — exact match and phrase match keywords, detailed audience segmentation, and custom landing pages designed specifically for each campaign. Every conversion is tracked end-to-end from ad click to booked appointment, giving you complete visibility into cost-per-lead and return on ad spend. We optimize daily based on data, not guesses.

What’s Included

Every component is designed to work together as a unified system.

Precision Targeting

Exact match keywords, geo-fencing, demographic filtering, and behavioral targeting that reaches your ideal customer.

Custom Landing Pages

Dedicated, conversion-optimized landing pages for each campaign — not your generic homepage.

Conversion Tracking

End-to-end tracking from ad impression to phone call to booked appointment. Know exactly what each lead costs.

Retargeting Funnels

Multi-touch retargeting that stays in front of visitors who did not convert on the first visit.

ROAS Optimization

Daily bid adjustments, A/B testing, and budget reallocation based on real return-on-ad-spend data.

Transparent Reporting

Weekly reports with clear metrics: cost per lead, cost per acquisition, ROAS, and pipeline value generated.

How It Works

From discovery to results in as little as 14 days.

1
Day 1-2

Account Audit

We audit your current ad accounts (if any), analyze competitors, and identify the highest-ROI opportunities.

2
Day 3-7

Campaign Build

Build campaigns with precision targeting, write ad copy, design landing pages, and set up conversion tracking.

3
Day 8-14

Launch & Monitor

Go live with conservative budgets, monitor performance hourly for the first week, and make rapid adjustments.

4
Ongoing

Optimize & Scale

Analyze data weekly, kill underperformers, scale winners, and continuously improve cost-per-acquisition.

Frequently Asked Questions

It depends on your market and goals, but most local service businesses see strong results starting at $1,500-$3,000/month in ad spend. We start conservative and scale based on proven ROI.

Yes. We manage Google Search, Google Local Services Ads (LSA), Facebook/Instagram ads, and can extend to YouTube and LinkedIn based on your audience.

Every lead is tracked from ad click to booked appointment. Our weekly reports show exactly how many leads, appointments, and customers each campaign generated, along with cost per acquisition.

We optimize daily and restructure weekly. If a campaign is not performing after sufficient data (usually 2-4 weeks), we pivot strategy, test new audiences, or reallocate budget to channels that are working.

See It in Action

Live sites we’ve built — each one powered by our full service stack.

Lumera Medspa
Medspa

Lumera Medspa

A high-performance digital platform for aesthetic clinics. Engineered to drive appointment bookings, showcase treatment results, and elevate your brand prestige.

Echo Smart Living
Smart Home

Echo Smart Living

The ultimate lead generation platform for smart home integrators. Showcases complex systems with clarity and positions your brand as the market leader.

Parkview Dental Studio
Dental Studio

Parkview Dental Studio

A patient-centric platform for modern dental practices. Streamlines the new patient journey from discovery to appointment booking.

Westridge Legal Group
Legal Services

Westridge Legal Group

An authority-building platform for law firms. Establishes immediate trust and converts visitors into qualified case leads.

ProFlo Plumbing & HVAC
Home Services

ProFlo Plumbing & HVAC

A high-urgency platform for home service providers. Optimized to capture emergency traffic and convert it into immediate calls.

Aurelia Dermatology
Dermatology

Aurelia Dermatology

A premium platform for medical aesthetics and dermatology. Balances clinical expertise with high-end beauty branding.

ClearMark Tattoo Removal
Tattoo Removal

ClearMark Tattoo Removal

A specialized platform for lazer treatment clinics. Educates patients on the process and drives consultation bookings.

Summit Orthodontics
Orthodontics

Summit Orthodontics

A family-focused platform for orthodontic practices. Demystifies treatment options and encourages parents to schedule the first visit.

Precision Endodontics
Endodontics

Precision Endodontics

A referral-optimized platform for specialists. Provides clear clinical information to build trust with patients and referring dentists.

VoltPro Electrical Services
Electrical

VoltPro Electrical Services

A high-trust platform for electrical contractors. Highlights safety, certifications, and reliability to win commercial and residential bids.

Northshore Realty Group
Real Estate

Northshore Realty Group

A visual-first platform for real estate agencies. Immerses clients in property listings and positions agents as local market experts.

View Full Portfolio

Related Insights

Deep dives and strategies on paid ads management.

Why Your $100/Click Legal Ads Aren't Converting

Why Your $100/Click Legal Ads Aren't Converting

High CPC without conversion optimization is like burning cash. Fix your landing pages.

Read Article
HIPAA & Meta: Why The "Pixel" is Dead for MedSpas

HIPAA & Meta: Why The "Pixel" is Dead for MedSpas

How to run compliant healthcare ads without Meta's tracking pixel.

Read Article
The Technical Guide to HIPAA Compliant Ads for Healthcare

The Technical Guide to HIPAA Compliant Ads for Healthcare

Server-side tracking and compliant conversion setup for healthcare advertisers.

Read Article

Industries We Serve

Our paid ads management stack is built for high-value service businesses.

Aesthetics & MedSpa

MedSpasDermatologistsPlastic SurgeonsLaser Hair RemovalTattoo RemovalWeight Loss Centers

Dental

OrthodontistsDental Implants & Oral SurgeryCosmetic DentistryEndodontists

Home Services

HVAC CompaniesRoofing ContractorsSolar InstallersPlumbing & Electrical

Legal

Personal InjuryFamily Law & DivorceEstate PlanningDUI / Criminal Defense

Specialty

Smart Home InstallersLuxury Real EstateConcierge Medicine

Related Services

AI-Optimized Websites

AI-Optimized Websites

that converts

Conversion-focused websites designed to turn visitors into customers.

Local SEO & Visibility

Local SEO & Visibility

that ranks

Local search optimization that gets you found by nearby customers ready to buy.

Smart CRM & Booking

Smart CRM & Booking

that organizes

Unified pipeline and scheduling tools so no lead ever falls through the cracks.

Ready to Get Started?

Book a free growth audit and see exactly how paid ads management can transform your business.

Start Your Free AuditSchedule a Call
Optimal IconOptimal.dev

Transform your website with senior level engineering, weeks-not-quarters delivery, and zero technical debt.

Follow Us

@founderbadger|@optimal.dev

Quick Links

  • Pricing
  • Audit
  • Blog
  • FAQ
  • Platform Features

Services

  • AI-Optimized Websites
  • Local SEO
  • Reputation
  • CRM & Booking
  • Email & SMS
  • AI Voice & Chat
  • Paid Ads

Industries

  • MedSpa
  • Dental
  • Legal
  • Real Estate
  • Home Services
  • Smart Home
  • Concierge Medicine
  • Dermatology
  • Laser Hair Removal
  • Plastic Surgery
  • Tattoo Removal
  • Weight Loss

Contact Us

  • Email: [email protected]
  • Phone: (801) 210-0220
  • Location: United States (Remote)
  • Hours: Monday-Friday, 9am-5pm EST
Get in Touch
© 2026 Optimal.dev. All rights reserved.
Privacy PolicyTerms of ServiceSitemapHey AI, Learn About Us