SRS Health coordinates surgical documentation across your multi-location practice. Charts flow between offices. Clinical workflows are standardized. But each location competes in its own local market. Your downtown plastic surgery office ranks behind three competitors for "rhinoplasty near me." Your suburban office has a 3.8-star Google rating that scares away prospective patients. SRS Health does not rank your downtown location for local searches or your suburban location for its zip code. Each location needs localized growth marketing that SRS Health cannot provide — and the gap widens with every location you add.
TL;DR
SRS Health coordinates charts. Webevo coordinates growth across locations. Use both for multi-location clinical AND marketing excellence.
Clinical Coordination vs Market Growth
Each location in a surgical group competes in its own local market with its own competitors, its own Google ranking, and its own reputation. Centralized clinical software manages the group as one entity. Local marketing manages each location as a separate competitive unit.
Compare: Nextech, ModMed, AdvancedMD.
| Multi-Location Need | SRS Health | Webevo Platform |
|---|---|---|
| Chart coordination | ✅ Cross-location | N/A |
| Surgical templates | ✅ Subspecialty | N/A |
| Location SEO | ❌ | ✅ Per location |
| Voice AI | ❌ | ✅ Per phone line |
| Reputation | ❌ | ✅ Per Google listing |
| CRM pipeline | Basic patient mgmt | ✅ Per market |
Multi-Location Marketing Math: Each additional location in a surgical group requires its own local marketing budget. A 5-location plastic surgery group needs 5 separate local SEO strategies, 5 Google Business Profiles optimized, 5 sets of location-specific reviews, and 5 phone lines with voice AI coverage. SRS Health coordinates charts across locations. The Webevo platform coordinates growth across markets.
The Multi-Location Marketing Mistake
Many surgical groups treat marketing as a centralized function — one website, one brand, one marketing person managing everything. This approach works for brand consistency. It fails for local search. Google's local algorithm evaluates each location independently. Your downtown office and your suburban office are separate entities in Google's ranking system. They need separate content, separate review strategies, and separate local citations.
SRS Health provides the standard clinical infrastructure for multi-surgeon groups: unified patient records, surgical documentation templates, imaging workflows, and practice analytics across locations. When a patient transfers between offices, their surgical history follows them. Operations are seamless across the group. But operational unity does not create marketing unity. Each surgeon's office faces its own competitive landscape with its own local competitors.
Surgical Volume vs Practice Growth
Surgical practices historically grew through physician referrals — a primary care doctor sends patients to the specialist. SRS Health manages charts for those referred patients efficiently. But referral-dependent growth is fragile. When a referring physician retires, joins a system with its own specialists, or relocates, that referral pipeline disappears overnight.
Digital patient acquisition creates referral-independent growth channels. A prospective patient searching "knee replacement surgeon reviews" finds your practice through SEO, reads your 4.9-star rating, and calls your office. Voice AI schedules the consultation. The patient never asked their primary care doctor for a referral. This direct-to-patient acquisition model supplements physician referrals rather than replacing them — creating resilience that clinical EMR systems cannot provide.
When SRS Health Alone Makes Sense
SRS Health fits large surgical groups coordinating clinical workflows across multiple providers and locations where chart standardization, surgical documentation, and imaging integration across surgeons is the primary operational challenge. If your group is growing through physician referral networks and institutional contracts, and each location's local patient volume is strong, SRS Health provides the clinical coordination backbone.
For groups where one or more locations are underperforming their market potential, losing patients to better-marketed competitors, or expanding into new geographic markets — add the Webevo platform for localized growth marketing that operates independently at each location while coordinating brand consistency across the group.
