Square Loyalty awards points at checkout on your Square terminal. Your MedSpa clients earn 1 point per dollar. After $500 in treatments, they get $25 off. But your Square terminal only sees clients who walk through the door. The 40 potential clients who searched Google and found your page-2 result never reached your terminal. Loyalty points reward the transaction. Marketing creates the transaction. You need the second before the first matters.
TL;DR
Square Loyalty rewards transactions that already happened. Growth creates transactions that have not happened yet. The Webevo platform generates new clients first, retains them second.
Transaction Rewards vs Client Acquisition
Compare: FiveStars, TapMango, Kangaroo.
| Stage | Square Loyalty | Webevo Platform |
|---|---|---|
| Discovery | ❌ | ✅ SEO |
| First contact | ❌ | ✅ Voice AI |
| Trust building | ❌ | ✅ Reviews |
| Transaction reward | ✅ Points | CRM retention |
| Price | $45/location/mo | Included |
Loyalty Programs Without Acquisition Retain a Shrinking Base: Loyalty platforms reward repeat customers — valuable for retention. But service businesses lose 20-30% of active customers annually through natural attrition (moves, competitor switches, life changes). Without acquisition marketing generating new loyalty members, the program manages organized decline. The Webevo platform acquires new customers AND retains existing ones.
When Square Loyalty Makes Sense
Square Loyalty fits Square POS merchants in retail, food service, and salons where frequent transactions and tight POS integration make point-based loyalty seamless. If clients visit weekly and pay through Square, loyalty integration is frictionless.
For MedSpas, dental practices, and law firms — growth first with the Webevo platform.
