RepeatMD, backed by $50 million in Series A funding, wants to be the Starbucks app for medspas — a branded mobile experience where clients earn rewards, purchase treatments, manage memberships, and buy gift cards from their phone. The retention thesis is sound: existing aesthetic clients spend 5-7x more than new ones over their lifetime. Every loyalty touchpoint increases that lifetime value. But RepeatMD optimizes the clients you already have. It does not generate the clients you don't.
TL;DR
RepeatMD excels at retention — loyalty, memberships, in-app purchasing, and patient financing. The Webevo platform excels at acquisition — SEO, voice AI, reputation, and ads. Together: acquire → retain → grow. Without acquisition, retention operates on a shrinking base.
What RepeatMD Actually Does Well
RepeatMD addresses a real problem that most MedSpa software ignores: post-treatment engagement and repeat purchase behavior.
Branded Mobile App: Each practice gets a custom-branded mobile app where clients browse treatments, earn and redeem loyalty points, purchase gift cards, manage memberships, and book appointments. For aesthetic practices where client experience IS the brand, this creates a premium touchpoint between Botox appointments.
In-App Purchasing + Memberships: Clients can purchase treatments, skincare products, and membership packages directly from the app — impulse purchasing meets aesthetic services. Auto-renewal memberships create predictable recurring revenue.
Patient Financing (Affirm): Integrated buy-now-pay-later through Affirm at 3.99% + $0.30/transaction. For $2,000+ treatments (CoolSculpting, laser resurfacing), financing directly impacts conversion rates. Financing at the point of purchase removes the biggest objection to premium treatments.
AI Treatment Recommendations: RepeatMD's AI suggests treatments based on client history, season, and purchase patterns — personalized upsell recommendations that feel like concierge service rather than sales pressure.
The Retention-Without-Acquisition Trap
Retention maximizes the value of existing clients. Acquisition creates new ones. Both are necessary. RepeatMD handles retention. It does not handle acquisition:
| Function | RepeatMD | Webevo Platform |
|---|---|---|
| Loyalty + rewards | ✅ Points, tiers, redemption | ⚠️ Via CRM |
| Memberships | ✅ Auto-renewal, in-app | ⚠️ Via CRM |
| In-app purchasing | ✅ Branded mobile commerce | ❌ Not our lane |
| Patient financing | ✅ Affirm integration | ❌ Not our lane |
| Gift cards | ✅ Digital + physical | ❌ Not our lane |
| SEO (new client discovery) | ❌ | ✅ 9-module audit |
| Voice AI (inquiry handling) | ❌ | ✅ 24/7 consultation booking |
| Reputation (reviews) | ❌ | ✅ AI-timed + response generation |
| Ad campaigns | ❌ | ✅ Google + Meta |
| Content marketing | ❌ | ✅ Procedure-specific SEO content |
The math of retention without acquisition: A practice with 500 active clients and a 15% annual attrition rate loses 75 clients per year. If RepeatMD's loyalty program reduces attrition to 10%, you lose 50 instead of 75 — saving 25 clients. If the Webevo platform generates 20 new clients per month (240/year), your net growth is 190 clients per year. Retention saves 25. Acquisition adds 240. Both matter, but the growth lever is acquisition.
Who Should Use What
Use RepeatMD if:
- Your practice has 500+ active clients and retention is a bigger opportunity than acquisition
- In-app purchasing and memberships would increase your per-client revenue
- Patient financing for premium treatments is a key conversion tool
- You want a branded mobile app as a differentiator
Add the Webevo platform if:
- Your active client base is not growing — you need new client acquisition
- SEO, voice AI, and reputation management would generate more first-time consultations
- You want the growth engine that feeds new clients into RepeatMD's retention machine
Run your free WebEvo audit now →
For related reading, see Growth99 comparison (marketing-focused alternative), Aesthetic Record comparison, and our MedSpa industry guide.
