Appointy added a booking widget to your dental practice website. Patients can select services, choose a provider, pick a time, and book online. Clean, simple, functional. But your website gets 200 visits per month — 86% of them from existing patients checking hours. New patient bookings through Appointy: 3 per month. The scheduling tool works perfectly. The marketing does not exist. You built a door nobody walks through. Appointy optimized the last 2% of the patient journey while the first 98% remains unaddressed.
TL;DR
Appointy books appointments. Marketing creates demand for appointments. The Webevo platform provides SEO, voice AI, and reputation that generate 5x more clients — booking follows automatically.
Booking Needs Traffic
Scheduling tools convert visitors to bookings. Marketing tools convert strangers to visitors. Without the stranger-to-visitor conversion, the visitor-to-booking conversion has no inputs to process.
| Stage | Appointy | Webevo Platform |
|---|---|---|
| Stranger to visitor | ❌ No marketing | ✅ SEO + Reputation |
| Visitor to caller | ❌ No voice AI | ✅ Voice AI 24/7 |
| Caller to booked | ✅ Online booking | ✅ AI-scheduled |
| Booked to retained | ⚠️ Basic reminders | ✅ CRM + Reviews AI |
Compare: Square Appointments, Setmore, SimplyBook.me, YouCanBook.me.
Scheduling Without Acquisition Manages Empty Slots: Scheduling tools manage appointment calendars. But a well-organized empty calendar is still empty. The Webevo platform fills calendars — SEO generates discovery, voice AI books appointments, reputation drives referrals, and CRM re-engages past clients. Scheduling manages the supply. Marketing creates the demand.
The Scheduling Ceiling
Appointy's free tier supports 5 services with basic scheduling. The Growth plan ($19.99/month) adds multi-staff, integrations, and automatic reminders. The Professional plan ($49.99/month) adds custom branding and advanced reporting. The Enterprise plan ($79.99/month) adds everything. Notice the pattern: each tier adds more scheduling features.
More scheduling features do not solve the fundamental problem: not enough new clients finding the booking widget. Upgrading from free to Enterprise adds staff management, custom fields, and reporting — useful for managing a busy schedule. But it does not make the schedule busy. The ceiling of a scheduling tool is operational efficiency for bookings that already exist. Growth requires generating bookings that do not yet exist.
From Widget to Full Funnel
Appointy's booking widget sits on your website. A new patient must: (1) search Google for your service, (2) find your website among competitors, (3) click through to your site, (4) navigate to the booking page, (5) find the widget, and (6) complete the booking. Appointy handles step 6. Steps 1-5 require SEO, content marketing, reputation management, and website optimization — none of which Appointy provides.
For MedSpas competing in crowded local markets, the booking widget is step 6 of a 6-step funnel. Each step without optimization loses 40-60% of potential patients. A 6-step funnel with 50% drop-off at each step means only 1.5% of potential patients reach the widget. Fixing step 6 (scheduling) while ignoring steps 1-5 (marketing) optimizes the narrowest part of the funnel.
The Webevo platform addresses steps 1-6: SEO drives discovery (step 1-2), content and reputation drive click-through (step 3), the website converts visitors (step 4-5), and integrated booking handles scheduling (step 6). Each step is optimized, and the funnel compounds improvement at every stage.
When Appointy Makes Sense
Appointy fits businesses with strong existing referral networks or established traffic needing simple, affordable online booking — yoga studios, tutoring centers, small salons with loyal client bases who already know where to book. If your clients come from word-of-mouth and you need a clean scheduling interface, Appointy's free tier is hard to beat.
For growth-focused MedSpas, law firms, and home services businesses needing to attract new clients from digital channels — the Webevo platform generates the traffic that fills booking calendars, with booking included.
