White-label branding. Multi-client dashboards. Agency-tiered pricing. Rebillable subscriptions. SharpSpring's feature list reads like a menu for marketing agencies — because it is one. Now rebranded as Constant Contact Lead Gen & CRM, SharpSpring was built from day one for agencies managing marketing for multiple clients. A dental practice owner evaluating SharpSpring is essentially buying an agency tool without having an agency's expertise. It is like buying a commercial kitchen without knowing how to cook — the equipment is professional, but the results depend on professional skills you do not have.
TL;DR
SharpSpring is built for agencies. You are not an agency. The Webevo platform is built for service businesses — AI replaces agency expertise with automated intelligence that works without marketing degrees or white-label dashboards.
Email Marketing Returns $36 Per Dollar — But Only With a Growing List: Email marketing has the highest ROI of any marketing channel — $36 for every $1 spent. But email ROI depends on having a growing, engaged contact list. Without SEO driving new leads, voice AI capturing new contacts, and CRM qualifying leads, your email list shrinks through natural attrition. The Webevo platform grows the list that email marketing monetizes.
Agency-First Architecture
SharpSpring's product decisions reveal its true customer: the marketing agency. White-label capabilities exist so agencies can rebrand the platform for their clients. Multi-client management exists because agencies manage dozens of accounts. Agency dashboards exist because agencies need portfolio-level reporting.
Service businesses using SharpSpring directly encounter features designed for someone else. The white-label settings are irrelevant. The multi-client management is empty. The agency dashboard shows one lonely account. You are paying for architectural overhead built for a customer segment you do not belong to.
Compare to platforms built for businesses directly: Keap (small business automation), ActiveCampaign (email-first for business), EngageBay (budget HubSpot), GoHighLevel (also agency-first).
Agency Expertise Required
Agencies bring three things SharpSpring assumes exist:
- Strategic planning: Which audiences to target, which channels to prioritize
- Creative execution: Email copy, landing page design, campaign architecture
- Analytical interpretation: Understanding metrics, optimizing based on data
Without agency expertise, a MedSpa owner faces an automation platform that cannot automate strategically. The automations run, but without strategic design, they produce mediocre results. The platform provides tools — but tools without expertise are just software.
The Webevo platform replaces agency expertise with AI. Swipe-to-Approve means the AI designs campaigns, writes content, optimizes SEO, and manages reputation — the business owner approves with a swipe instead of hiring an agency or becoming a marketing expert.
The Constant Contact Acquisition Problem
Constant Contact acquired SharpSpring in 2022 and rebranded it as Lead Gen & CRM. This creates uncertainty: Is SharpSpring's feature set evolving or being sunset? Will it merge with Constant Contact's email platform? Will pricing change? Acquisitions create product direction risk that service businesses cannot afford.
The Webevo platform is purpose-built and independently focused on service business growth. No acquisition uncertainty. No rebranding transitions. No wondering whether your platform will exist next year in its current form.
When SharpSpring Is the Right Choice
SharpSpring (Lead Gen & CRM) serves digital marketing agencies managing campaigns for multiple service business clients. If you are an agency looking for affordable automation to manage client marketing with white-label branding and multi-client dashboards, SharpSpring's agency architecture delivers genuine value.
For law firms, home service companies, and dental practices managing their own marketing — the agency layer is overhead you do not need. The Webevo platform connects directly to service businesses without the agency middleman, replacing agency expertise with AI intelligence.
