Your ServiceTitan KPIs show technician utilization at 65%. That means 35% of your labor cost generates zero revenue. The scheduling engine is optimized, the dispatching is GPS-intelligent, and the invoicing is automated. The problem is not operations — it is demand. You need more calls, more booked jobs, and more homeowners choosing your company over the one advertised on the truck driving past their house.
TL;DR
ServiceTitan is the enterprise operating system for home services — dispatching, pricing, invoicing, and performance analytics. Optimal.dev fills the demand pipeline. AI voice answers homeowner calls 24/7 (including 2 AM furnace emergencies), qualifies the service need, and pushes jobs into ServiceTitan — building a closed loop from marketing to dispatch to invoice.
Enterprise Operations + AI Demand Generation
ServiceTitan powers the largest home services companies — multi-truck operations with 20-200+ technicians. Its strength is operational intelligence: dynamic pricing, GPS-optimized dispatching, technician performance analytics, and real-time revenue tracking. But ServiceTitan's own data reveals the gap: the average ServiceTitan customer has 35% unused technician capacity. The operations are optimized. The demand is not.
Key Insight: An idle HVAC technician costs approximately $500/day in wages, truck costs, and overhead — while generating $0 in revenue. Over a year, 35% idle capacity per technician equals $180,000 in pure cost. Filling that capacity with AI-generated leads at a fraction of that cost creates immediate, measurable ROI.
The integration creates a closed-loop system. Marketing generates the lead, AI qualifies it, ServiceTitan dispatches the technician, and the revenue is attributed back to the marketing channel — providing precise ROI measurement that most marketing tools cannot offer.
| Function | ServiceTitan | Optimal.dev |
|---|---|---|
| Dispatching | ✅ GPS-optimized | ❌ |
| Dynamic pricing | ✅ Real-time | ❌ |
| Invoicing | ✅ Mobile + financing | ❌ |
| Performance analytics | ✅ Technician KPIs | ✅ Marketing KPIs |
| Lead generation | ❌ Not included | ✅ AI-powered |
| Voice AI | ❌ Not included | ✅ 24/7 emergency |
| Reviews | ❌ Basic | ✅ $0.004/msg, AI-timed |
| Website & SEO | ❌ Not included | ✅ 9-module AI |
From 65% to 85% Utilization: The Revenue Impact
For a 20-technician HVAC company on ServiceTitan, moving from 65% to 85% utilization represents approximately $3.6 million in additional annual revenue — assuming an average job value of $600 and 5 jobs per day per technician. The 20-percentage-point improvement requires approximately 20 additional jobs per day across the fleet, or 1 additional job per technician.
Optimal.dev generates this incremental demand through four channels working in parallel:
AI Voice Reception: Answers every call 24/7 — including the 35% that arrive after hours. Each captured after-hours call is potentially $600+ in revenue that would otherwise go to a competitor.
Review Automation: Steady 5-star review velocity builds trust on Google that drives organic call volume. AI times review requests for maximum completion rate.
Localized SEO: Service-specific landing pages for each service area generate organic traffic from homeowners searching "HVAC repair near me" — the highest-intent search query in home services.
Prescriptive Marketing: AI identifies seasonal demand patterns and adjusts marketing spend and messaging automatically. Pre-season furnace maintenance campaigns in October, emergency messaging during cold snaps, AC tune-up promotions in spring.
The ROI is straightforward: the annual cost of Optimal.dev's AI marketing is a fraction of the $3.6 million revenue opportunity from improved utilization. And unlike a temporary marketing campaign, the AI builds compounding assets — SEO authority, review momentum, and CRM intelligence — that increase returns over time.
See also: Housecall Pro integration and FieldRoutes integration.
