CI Web Group ran a seasonal AC campaign for your home services company. Spring leads spiked. Summer revenue exceeded targets. Fall arrived. The campaign ended. Leads returned to baseline. Next spring: another campaign, another spike, another fade. The pattern repeats because campaigns create temporary results. Infrastructure — SEO rankings, review accumulation, voice AI training, CRM data — creates permanent results that never fade.
TL;DR
CI Web Group runs home services campaigns. The Webevo platform builds home services growth systems — permanent assets that compound over time, not temporary campaigns that fade when spending stops.
How They Compare
| Factor | CI Web Group | Webevo Platform |
|---|---|---|
| Marketing type | Campaigns | Infrastructure |
| Value when paused | Fades | Persists |
| SEO | ✅ Campaign bursts | ✅ Compounds daily |
| Voice AI | ❌ | ✅ 24/7 |
| Reviews | ❌ | ✅ Accumulate |
| CRM | ❌ | ✅ Database grows |
Compare: KickCharge, Relentless.
The Infrastructure Math: After 12 months of campaigns: $48,000 spent, 0 permanent assets. After 12 months of infrastructure: $48,000 invested in SEO content (still ranking), 500+ reviews (still attracting), trained voice AI (still answering), CRM with 2,000 contacts (still converting). Same budget. One approach creates nothing permanent. One creates $100,000+ in replacement value.
Building vs Renting Growth
CI Web Group provides competent campaign execution. Seasonal promotions, service-specific campaigns, and market-entry pushes generate short-term results. For businesses with existing infrastructure needing promotional bursts, campaigns add value.
But for home services companies building their growth foundation, infrastructure investment outperforms campaign spending. Every dollar invested in SEO infrastructure creates permanent ranking equity. Every review generated becomes a permanent trust signal. Every voice AI interaction improves the next call handling.
The Webevo platform prioritizes infrastructure that compounds. Campaigns layer on top of infrastructure to amplify results. Infrastructure-first, campaigns-second — this is the order that creates sustainable, predictable growth.
When This Makes Sense
CI Web Group fits companies with strong organic foundations wanting seasonal campaign support. For companies building growth infrastructure — the Webevo platform creates permanent assets.
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