Your Fractional CTO & CMO Team
We manage the technical and marketing systems behind your business so everything stays connected and improving over time.
This process exists for one reason: to eliminate delays, miscommunication, and technical drift. You don't submit tickets into a void. You don't negotiate for changes. We own the system and keep it working as your business evolves.
Our 6-Step Execution Flow
How we become your fractional CTO and CMO team — setting up your entire tech and marketing ecosystem, then keeping it optimized month over month.
Discovery & Kickoff
We start with clarity. You'll meet your strategist to align on goals, audience, and your competitive edge.
What's Included
- Audit of existing tools
- Current site + visibility audit
- Goals + constraints (capacity, geography, margins)
- Success metrics (calls, form leads, bookings)
Brand Foundation Setup
We create your foundational assets for credibility and visibility.
What's Included
- Brand + messaging alignment
- Social profile branding cleanup (logo, bio, links)
- Google Business baseline setup (or optimize)
- Domain + hosting setup
Website Design & Launch
We build a modern, mobile-first website optimized for speed, clarity, and conversion.
What's Included
- Clear offer + conversion paths
- Speed + mobile polish
- Analytics + conversion tracking installed
- Full access to domain and website code
SEO & Content Engine (Blog)
We make sure Google sees you and loves you.
What's Included
- Technical/on-page SEO foundation
- Local SEO basics
- SEO & Content (Blog)
- Blog/content plan (publish cadence)
Lead Capture + Follow-Up System
We integrate tools to capture, nurture, and convert leads.
What's Included
- CRM pipeline + tags/stages
- Email/text follow-up sequences
- Optional: paid search (SEM) setup + tracking
Reporting, Reputation & Ongoing Optimization
You get weekly reports, performance metrics, and continuous improvement.
What's Included
- Monthly reporting + prioritized fixes
- Reputation + Reporting
- Review monitoring + response guidance
- Continuous improvements across the system
Who This Is For
Perfect for business owners who want to focus on growth, not tech management.
This IS for you if:
- You want a fractional CTO and CMO team without the full-time cost
- You're tired of managing multiple vendors and tools yourself
- You want to focus on your business, not tech and marketing operations
- You need someone to keep everything connected and optimized
- You want full ownership of your systems (no vendor lock-in)
This is NOT for you if:
- You just want a pretty site with no strategy
- You want a DIY platform and prefer to manage vendors yourself
- You're not ready to invest in long-term growth
- You're expecting overnight results with no effort
Everything We Manage For You
Platforms we configure, connect, and manage as part of your ongoing engagement.
20+ platforms managed as one system. We configure, connect, and maintain everything so you can focus on what matters most — your customers and your business.
What Our Clients Say
Real results from business owners who chose to focus on their business while we handle the tech and marketing.
“Having Optimal.dev as our fractional CTO and CMO has been a game-changer. I can finally focus on patient care while they handle all the tech and marketing. We went from 3 to 15 new patients per month within 60 days.”
“I was drowning in managing vendors, tools, and tech issues. Now Optimal.dev handles everything — website, CRM, SEO, reporting. I can focus on my business and the leads keep coming.”
“Best decision we made. They manage our entire tech stack and marketing, so I don't have to think about it. Our conversion rate increased by 40% and we rank #1 for our keywords. I can focus on what I do best.”
Frequently Asked Questions
Everything you need to know about working with us.
Let's Get Your System Set Up — and Keep It Running.
As your fractional CTO and CMO, we handle the entire tech and marketing stack. You focus on your business. We keep everything running, optimized, and growing.