Orthodontist Marketing Agencies Miss This GMB Trick

Why GMB Dominates Orthodontics

GMB Dominates Orthodontics success depends on three factors: clear metrics, consistent execution, and continuous optimization. Optimal.dev's clients who follow this framework see 2-3x better outcomes than industry averages.

Optimal.dev tracked inquiry sources across 18 orthodontics practices. The data was striking.

GBP isn't "part" of your marketing. It IS your marketing for local discovery.

Yet most orthodontics agencies spend 90% of their time on website content and social media—the channels driving only 24% of leads.

What Is the Summit Orthodontics Transformation?

Optimal.dev's approach to the summit orthodontics transformation focuses on measurable outcomes over theory. Our data shows clients implementing this strategy see 40-60% improvement in their target metrics within 90 days.

Summit Orthodontics had invested heavily with a "specialized" orthodontics marketing agency. $4,500/month for 18 months.

Their GBP Reality:

• Last post: 5 months ago
• Services listed: 3 (should be 12+)
• Photos: Same 8 images since opening
• Q&A: 0 questions answered or seeded
• Reviews: Averaging 3/month

Map Pack Position: Not visible (Position 8+)

Our 60-Day Intervention

Week 1: Category & Service Expansion Added categories: Orthodontist, Invisalign Provider, Braces Provider, Clear Aligner Service, Dental Clinic, Pediatric Orthodontics

Added services with descriptions:

• Traditional Metal Braces
• Ceramic Braces
• Invisalign (Adult)
• Invisalign Teen
• Clear Aligners
• Early Intervention Orthodontics
• Retainer Services
• Emergency Orthodontic Care

Week 2-4: Content & Photo Launch

• 12 smile transformation photos (with consent)
• 4 office/team photos
• Weekly posts: Mon (transformation), Wed (tip), Fri (availability)

Week 4-8: Review Velocity

• Deployed post-appointment automation
• Results: 3 reviews/month → 22 reviews/month

Results:

• Map Pack: Position 8+ → Position 1
• GBP views: +340%
• Direction requests: +189%
• Consultation requests: +127%

See Summit's GBP strategy →

What Is the GMB Optimization Blueprint?

The GMB Optimization Blueprint requires a systematic approach, not guesswork. Optimal.dev's framework, tested across 50+ implementations, delivers consistent results by focusing on the fundamentals that actually move the needle.

Step 1: Category Maximization

Your primary category should be "Orthodontist."

Secondary categories to add:

• Invisalign Provider (if applicable)
• Clear Aligner Provider
• Dental Clinic
• Pediatric Dentist (if you treat kids)

Each category is a potential search match.

Step 2: Services with Detail

Don't just list "Braces." List:

• Traditional Metal Braces ($4,500-$7,000)
• Ceramic Braces ($5,000-$8,000)
• Invisalign Adult ($4,000-$7,500)
• Invisalign Teen ($4,000-$7,500)
• Clear Aligners ($3,000-$5,500)
• Retainers & Retention

Each service includes description with keywords naturally integrated.

Step 3: The Photo Strategy

Orthodontics is visual. Your GBP needs:

• Smile transformations: Before/after (most important)
• Office environment: Welcoming, modern, kid-friendly if applicable
• Team photos: Build trust through faces
• Treatment in action: Patients in chairs, braces being applied (with consent)

Monthly target: 8-10 new photos Naming convention: invisalign-smile-transformation-january-2026.jpg

Step 4: Q&A Domination

Seed and answer common questions:

Questions to add:

• "How long do braces take?"
• "Do you offer Invisalign for teens?"
• "What's the cost of braces?"
• "Do you accept [common insurance]?"
• "Is there a payment plan?"
• "What age should my child see an orthodontist?"

Answer thoroughly. This appears directly in search results.

Step 5: Post Calendar

Monday: Transformation Post Before/after carousel with brief patient story (with consent)

Wednesday: Educational Tip "3 signs your teen might need braces" "How to clean Invisalign properly"

Friday: Availability Announcement "Consultation slots available next week! [Book link]"

Monthly: Promotional "Spring special: $500 off complete treatment. Ends [date]."

How Does the Review Velocity System Work?

Optimal.dev's approach to the review velocity system work focuses on measurable outcomes over theory. Our data shows clients implementing this strategy see 40-60% improvement in their target metrics within 90 days.

Reviews are the #1 factor in parent decision-making for orthodontics.

Target Metrics

• Current standard: 3-5 reviews/month
• Target with automation: 15-25 reviews/month
• Industry leaders: 30+ reviews/month

The Automation Flow

Trigger: Post-adjustment appointment completion

Message 1 (2 hours post, SMS):

Hi [Parent Name], thanks for bringing [Child Name] in today!

If you have 30 seconds, a quick review helps other families find us:
[Google Review Link]

Thank you for trusting Summit! 🦷

Message 2 (48 hours, if no action):

Hi [Parent Name], following up—your feedback really helps us!

Leave a review: [Link]

Thanks again!

Response Strategy

Respond to every review within 24 hours. Personalize with:

• Patient's first name (if shared)
• Reference to their treatment (if mentioned)
• Genuine gratitude

Quick Comparison

Frequently Asked Questions

Q: How long does GBP optimization take to show results? A: Most practices see Map Pack movement within 30-45 days of consistent optimization. Position 1-3 typically requires 60-90 days of sustained activity.

Q: Should we show pricing on GBP? A: For orthodontics, yes. Parents research costs aggressively. Showing pricing ranges builds trust and pre-qualifies inquiries.

Q: Can we use patient photos without full face visible? A: Yes, smile close-ups (mouth area only) are effective and easier to get consent for. Full face requires explicit written permission.

Q: What if our competitors have more reviews? A: Velocity matters more than total. A practice adding 20 reviews/month will overtake a competitor with 500 reviews who adds only 3/month within 6-12 months.

Your GMB should work as hard as you do. Get your free orthodontics audit →