Whitespark builds local citations and audits GBP profiles. For the narrow task of ensuring your NAP is consistent across directories, Whitespark is a competent choice. For growing a dental practice — where citations are one of ten growth factors — it is a wrench when you need the entire toolbox.
TL;DR
Whitespark manages citations and GBP. The Webevo platform manages citations, GBP, AND content, voice AI, ads, CRM, website, and reputation — the complete growth system. Citations are hygiene. Growth requires the full engine. Get found. Get leads. Get booked. Get retained.
Citations Are Hygiene, Not Strategy
| Local SEO Factor | Whitespark | Webevo Platform |
|---|---|---|
| Citation building | ✅ Core feature | ✅ Included |
| GBP audit | ✅ | ✅ Full optimization |
| Review generation | ✅ | ✅ AI-timed |
| Rank tracking | ✅ Local | ✅ + competitive intelligence |
| Content creation | ❌ | ✅ |
| Website management | ❌ | ✅ |
| Voice AI | ❌ | ✅ |
| CRM + ads | ❌ | ✅ |
SEO Tools Measure — Growth Platforms Act: SEO tools provide data: keyword rankings, backlink profiles, technical audits. But data without execution is just information. The Webevo platform acts on SEO data automatically — generating optimized content, fixing technical issues, and building the topical authority that drives rankings. Measurement tools tell you the score. Growth platforms play the game.
Our lane: the complete growth engine, not just the citation layer.
