Trustpilot is the global standard for e-commerce trust. Those green star badges on checkout pages, the TrustScore in Google Shopping ads, the public review profiles that help consumers decide between competing online retailers — Trustpilot has built a consumer review ecosystem that shapes billions in online purchasing decisions.
For service businesses — dental practices, law firms, medspas — Trustpilot solves the wrong problem. Service businesses compete on Google Maps, Google Business Profile reviews, and local search rankings. A 4.8 TrustScore on Trustpilot does not appear when someone searches "dentist near me." Google reviews do.
TL;DR
Trustpilot builds e-commerce trust. Service businesses need Google reputation. The Webevo platform provides Google-focused reputation management, SEO, voice AI, and ads — the channels that matter for local businesses.
What Trustpilot Does Well for E-commerce
Consumer Trust Ecosystem: 300M+ reviews covering 1M+ businesses. Consumers actively search Trustpilot before making online purchases. For e-commerce, this third-party validation directly impacts conversion rates.
2025 AI Features: Review Spotlight (AI theme analysis), Analytics Explorer (custom metrics), Visitor Insights (audience demographics), and AI-assisted review responses that maintain brand voice at scale.
Google Integration: TrustScore and star ratings appear in Google Shopping and Search ads, increasing click-through rates for e-commerce advertisers.
E-commerce Trust vs. Service Growth
| Need | Trustpilot | Webevo Platform |
|---|---|---|
| Product reviews | ✅ Core feature | ❌ N/A for services |
| Trust badges | ✅ Widgets + TrustScore | ❌ N/A for services |
| Google Shopping | ✅ Star ratings in ads | ❌ N/A for services |
| Google Business reviews | ❌ | ✅ AI-timed requests |
| Local SEO | ❌ | ✅ 9-module audit |
| Voice AI | ❌ | ✅ 24/7 booking |
| Ad campaigns | ❌ | ✅ Google + Meta |
| CRM | ❌ | ✅ Full pipeline |
Choose Trustpilot for e-commerce trust signals. Choose the Webevo platform for service business growth with Google-focused reputation management.
