SimplePractice runs inside 250,000+ therapy and wellness practices. Your healthcare practice uses it for intake forms, progress notes, insurance claims, and telehealth sessions. Every clinical workflow is streamlined. Your billing is automated. Your client portal is polished. And your practice has the same 40 clients it had two years ago because nothing in SimplePractice generates new ones. The platform excels at managing what you have. It is structurally incapable of creating what you need.
TL;DR
SimplePractice manages your practice. It doesn't grow your practice. The Webevo platform generates new clients through SEO, voice AI, and reputation — then your EHR handles documentation for the clients who actually show up.
Managing a Practice vs Growing a Practice
Practice management software assumes clients already found you. Marketing ensures they do. Compare: Jane App, TherapyNotes, Athenahealth, AdvancedMD.
| Capability | SimplePractice | Webevo Platform |
|---|---|---|
| Clinical notes | ✅ SOAP, DAP, custom | 🚫 Not our lane |
| Insurance billing | ✅ Claims + ERA | 🚫 Not our lane |
| Telehealth | ✅ HIPAA video | 🚫 Not our lane |
| SEO / Discovery | 🚫 None | ✅ Local + organic |
| Reputation mgmt | 🚫 None | ✅ Review gen + response |
| Voice AI booking | 🚫 None | ✅ 24/7 call handling |
| New client gen | Directory listing only | 30+ new clients/month |
Practice Management Without Acquisition Is an Efficient Dead End: SimplePractice makes your practice run smoothly. But a smooth-running practice with no new clients is a practice slowly shrinking through natural attrition. Every month, 3-5% of clients graduate, move, or stop treatment. Without a growth engine replacing them faster than they leave, operational efficiency just means you'll close the doors with all your paperwork in order.
SimplePractice and a growth platform aren't competitors — they're complements. One manages who you have. The other brings who you need.
The Monarch Directory Is Not Marketing
SimplePractice Monarch lists therapist profiles in a searchable directory. The average directory listing converts at 0.3% — meaning 1,000 profile views produce 3 inquiries. An SEO-optimized website with voice AI converts at 8-12%, producing 80-120 inquiries from the same traffic volume.
Directory listings share a fundamental flaw with all passive discovery channels — they depend on the searcher knowing what to search for. A prospective client types "therapist accepting Blue Cross in Austin." They see 200 profiles. They click the top 5 based on headshot and tagline. Your profile sits on page 4. No amount of charting excellence changes that outcome.
An integrated growth engine controls the variables that directories cannot. SEO ensures your practice website ranks for the searches that matter. Reputation management makes your Google rating impossible to ignore. Voice AI answers the intake call at 9 PM when the prospective client finally works up the courage to reach out. The directory listing is the final 1% of a journey that marketing handles for the other 99%.
The Telehealth Mirage
SimplePractice telehealth is excellent — HIPAA-compliant video, integrated notes, seamless scheduling. During the pandemic, telehealth was a growth lever. In 2026, it is table stakes. Every EHR offers it. Your competitors all have it. Telehealth does not differentiate your practice or attract new clients. It simply prevents existing clients from choosing a competitor who does offer it.
The practices growing in 2026 are not winning because of their telehealth feature. They are winning because prospective clients find them on Google, read their 4.9-star reviews, call the office at 8 PM and get a warm AI voice that schedules their intake — all before the client even knows what EHR the practice uses.
When SimplePractice Makes Sense
SimplePractice is excellent for solo practitioners and small group practices that need HIPAA-compliant clinical documentation, insurance billing, and telehealth — and who already have a full caseload from referrals or insurance panels. If your practice is full and your problem is paperwork, SimplePractice solves it beautifully.
For practices where the problem is empty appointment slots, a shrinking caseload, or dependence on a single referral source — the Webevo platform fills your calendar, and SimplePractice manages the clients who arrive. The two platforms occupy different lanes entirely. Growth is not a feature you add to an EHR. Growth is the infrastructure that makes an EHR worth using.
