A patient considering lip filler browses RealSelf. They see before-and-after photos from 5 MedSpas in their market. They compare prices. They compare review counts. They pick the lowest price with acceptable reviews. Your MedSpa — with superior injection technique, medical-grade products, and 15 years of experience — loses to a competitor charging $200 less because RealSelf presents you side-by-side in a price comparison format. Your premium positioning is impossible on a marketplace that architecturally commoditizes expertise into comparable listings.
TL;DR
RealSelf presents your premium aesthetic practice as a commodity listing next to budget providers. Build brand authority on YOUR platform instead. The Webevo platform creates the online presence where patients see your expertise, not your price tag.
The Commoditization Problem
Marketplaces equalize. A board-certified plastic surgeon with 20 years of experience appears alongside a newly certified injector in the same marketplace grid. The marketplace format eliminates differentiation: both have photos, reviews, and prices. The patient cannot distinguish expertise from the listing format — so they default to price and review volume. This commoditization destroys premium positioning and margins.
Direct patient acquisition preserves differentiation. When a patient finds your website through Google, sees your before-and-after gallery, reads your educational content, and calls your office (answered by voice AI) — they experience your brand, not a marketplace grid. Compare: ZocDoc, Yelp, Angi.
Marketplace Grid vs Brand Authority
| Factor | RealSelf | Webevo Platform |
|---|---|---|
| Presentation | Commodity grid | YOUR branded experience |
| Price competition | Direct comparison | Value positioning |
| Content | RealSelf controls format | You control narrative |
| Reviews | RealSelf platform | Google (90% reach) |
| Voice AI | ❌ | ✅ Consultation scheduling |
| CRM | ❌ | ✅ Patient nurturing |
| SEO | ❌ | ✅ Procedure page ranking |
| Cost | $300-$2,000+/month | Growth subscription |
Lead Marketplaces Sell Your Leads to Competitors: Lead marketplace platforms sell the same lead to 3-5 competing businesses simultaneously. Your conversion rate on shared leads averages 8-15%. With exclusive leads generated through your own SEO and reputation — conversion rates reach 35-45%. The Webevo platform generates exclusive leads that only your business receives.
Premium pricing requires premium positioning. Marketplaces eliminate positioning.
When RealSelf Makes Sense
RealSelf provides national exposure for aesthetic providers marketing destination procedures (rhinoplasty, breast augmentation) where patients travel for specific surgeons. If your practice attracts patients nationally through surgical expertise, RealSelf's before-and-after platform provides discovery value.
For local MedSpas competing on injectables, skin treatments, and body contouring — build local dominance through the Webevo platform. Google Maps ranking, 200+ Google reviews, and voice AI create direct patient relationships without marketplace commoditization.
