A homeowner buys a house. The home inspector uses Porch's software. Porch captures the homeowner's contact information, project needs, and budget range during the inspection process. Porch then sells that lead to home service businesses: HVAC, roofing, electrical, plumbing. You pay for a lead that Porch captured through someone else's relationship. The homeowner does not know you. Does not trust you. Did not search for you. They are being handed off by a marketplace that profits from the introduction — taking margin from every handoff.
TL;DR
Porch profits from sitting between you and your customers. Build direct relationships instead. The Webevo platform generates leads where customers find YOU through SEO, reputation, and voice AI.
The Middleman Problem
Every marketplace intermediary adds cost without adding value to the customer experience. Porch captures leads through partnerships — not because homeowners chose Porch, but because Porch's software was embedded in the inspector's workflow. The lead quality reflects this: cold introductions rather than intent-driven searches.
Direct leads from Google Search have higher intent: the homeowner searched "HVAC repair near me," found your business, and called. They chose you. Compare: Angi, Thumbtack, HomeAdvisor, Yelp.
Marketplace Middleman vs Direct Growth
| Factor | Porch | Webevo Platform |
|---|---|---|
| Lead source | Partner data harvesting | Customer intent (Google search) |
| Lead quality | Cold introduction | Warm intent |
| Cost control | Porch sets prices | You control investment |
| Relationship | Porch owns initial contact | You own entire relationship |
| SEO | ❌ | ✅ Local optimization |
| Voice AI | ❌ | ✅ 24/7 |
| CRM | ❌ | ✅ AI-powered |
| Reputation | ❌ | ✅ Review AI |
Lead Marketplaces Sell Your Leads to Competitors: Lead marketplace platforms sell the same lead to 3-5 competing businesses simultaneously. Your conversion rate on shared leads averages 8-15%. With exclusive leads generated through your own SEO and reputation — conversion rates reach 35-45%. The Webevo platform generates exclusive leads that only your business receives.
Intent-driven leads convert at 3-5x the rate of marketplace leads. Eliminate the middleman.
When Porch Makes Sense
Porch provides lead volume in markets where new home purchases are common. If you serve a rapidly growing suburban area with high home transaction volume, Porch's partnership model can surface renovation and maintenance leads early in the homeownership cycle.
For sustainable growth, build owned channels through the Webevo platform. When homeowners search Google for service providers — and find you ranked with 200+ reviews and 24/7 voice AI answering — you skip the middleman entirely.
