Your plastic surgery practice signed with Plastix Marketing. They built your website on their proprietary platform. Your patient portal runs on their system. Your SEO, your content, your PPC — all managed inside their ecosystem. Everything works. Then you want to leave. The conversation goes: "We own the website CMS. Your content was created under our contract. Your patient portal data lives in our system." You are locked in. Plastix does not just manage your marketing — they hold it hostage.
TL;DR
Plastix Marketing creates double lock-in: proprietary software + agency services. The Webevo platform gives you full ownership of every asset. Cancel anytime, take everything with you, no hostage situations.
Lock-In vs Ownership
| Factor | Plastix Marketing | Webevo Platform |
|---|---|---|
| Website ownership | ⚠️ Proprietary CMS | ✅ You own it |
| Content ownership | ⚠️ Under contract | ✅ You own it |
| Data portability | ❌ Locked in | ✅ Export anytime |
| Cancel flexibility | ❌ Rebuild needed | ✅ Take everything |
| Voice AI | ❌ | ✅ 24/7 |
| Reputation | ⚠️ Basic | ✅ Review AI |
| CRM | ⚠️ Proprietary | ✅ Open |
Compare: Influx Marketing, Growth99, Doctor Logic.
The Exit Cost: Agencies with proprietary platforms create switching costs that average $15,000-$30,000 to overcome — new website design, content migration, SEO rebuilding, patient portal transition. This exit cost is the true purpose of proprietary technology: not to serve clients better, but to make leaving prohibitively expensive. Open platforms eliminate this exit barrier entirely.
Plastix does understand plastic surgery marketing. Their before/after gallery templates, surgical video production, and patient testimonial workflows reflect real industry experience. For surgeons wanting a turnkey marketing solution where they can delegate everything — Plastix provides that delegation.
The problem is not quality of service — it is the structure of the relationship. An agency that owns your technology controls your business. If Plastix raises prices 30%, your options are: pay the increase, or spend $20,000 rebuilding everything. This is not a partnership — it is a hostage situation. The Webevo platform ensures you always have the option to leave, which paradoxically ensures you always want to stay — because the service has to be good enough to earn your business every month.
When Plastix Makes Sense
Plastix fits surgeons who want complete delegation and do not care about vendor lock-in — practices large enough that switching costs are negligible relative to revenue.
For practices that value ownership and flexibility — the Webevo platform delivers the same results with full ownership.
Run your free WebEvo audit now → | See pricing → | Contact us →
