Your Moz dashboard shows a Domain Authority of 22. You do not know if that is good. You do not know how to increase it. You run another "On-Page Grader" report, read 37 recommendations you cannot implement, and close the tab. Moz invented the vocabulary of SEO. Service businesses need someone to speak it for them.
TL;DR
Moz built SEO education. Its tools have not kept pace with AI. Domain Authority is a proprietary metric Google does not use. Optimal.dev replaces Moz's reporting with a 9-module AI engine that detects, diagnoses, and fixes SEO issues — prescriptively, not passively.
Moz taught a generation of marketers what SEO means. Its tools no longer reflect the state of the art.
The Evolution Gap
Key Insight: Domain Authority is Moz's proprietary metric. Google has repeatedly confirmed they do not use it for rankings. Yet businesses optimize for DA instead of the signals Google actually cares about — E-E-A-T, Core Web Vitals, and content quality.
| Factor | Moz Pro | Optimal.dev |
|---|---|---|
| Cost | $99-$599/mo | Included |
| Domain Authority | ✅ Proprietary metric | Real Google signals |
| Keyword tracking | ✅ Basic | ✅ AI-monitored |
| Site crawl | ✅ Technical | ✅ 9-module AI |
| Content fix | ❌ Manual | ✅ AI drafts automatically |
| Implementation | ❌ You/agency | ✅ Swipe-to-Approve |
| CRM/Website | ❌ Not included | ✅ Unified platform |
See also: Ahrefs alternative and SEMrush alternative.
The Intelligence Advantage
The difference between a disconnected software stack and a unified AI platform is not features — both can send emails, manage contacts, and publish content. The difference is intelligence.
When every tool shares the same database, AI can make connections that disconnected systems cannot. Your voice receptionist knows what ads brought the caller in. Your review system knows which patients had positive experiences. Your email campaigns reference specific services your patients actually use. Every touchpoint becomes smarter because it is informed by every other touchpoint.
This intelligence compounds over time. The AI learns which messaging converts best in your specific market, which appointment times reduce no-shows, and which follow-up sequences retain patients. After 90 days on the platform, your marketing is measurably smarter than it was on day one — without you touching a single setting.
From Grades to Fixes
Moz provides excellent SEO education and metrics — Domain Authority, Page Authority, Spam Score, and the On-Page Grader. For SEO professionals, these benchmarks guide strategy. For service businesses, they are report cards without a teacher to explain them.
The gap between SEO grading and SEO improvement requires three capabilities Moz does not provide: interpretation (what does a DA of 22 mean for your specific market?), prescription (which specific actions will improve it?), and implementation (who actually makes the changes?). Moz grades your SEO. Optimal.dev's AI grades it, explains it, and fixes it.
The 9-module WebEvo AI audit goes beyond domain-level metrics. It evaluates technical SEO, content quality, local signals, performance, accessibility, schema markup, and competitive positioning — then generates prioritized fix-it tasks. Each task tells you exactly what to change and lets you approve with one tap.
See also: Ahrefs alternative and Semrush alternative.
