Your dental practice analytics dashboard is down. The Matomo server ran out of disk space because nobody configured log rotation. Or PHP needs updating. Or MySQL crashed overnight. Self-hosting analytics means you own the data AND the problems. Every server issue is your issue. Every security vulnerability requires your patching. A service business owner debugging PHP memory limits at midnight is not growing their practice — they are unpaid sysadmin work for a tool that exists solely to count website visitors.
TL;DR
Matomo gives you data ownership with server management responsibility. The Webevo platform gives you data insights with zero server management — plus SEO, voice AI, and CRM integration.
The Self-Hosting Burden
Self-hosted analytics appeals to privacy-conscious organizations with IT teams. For service businesses without IT, self-hosting creates a maintenance burden that grows over time. Compare analytics approaches: Plausible, Google Analytics, Amplitude.
Self-Hosted vs Managed Growth Analytics
| Factor | Matomo (Self-Hosted) | Webevo Platform |
|---|---|---|
| Server management | You manage | Zero (managed) |
| Security | You patch | Handled |
| Data ownership | ✅ Full | ✅ Full |
| Call tracking | ❌ | ✅ Voice AI |
| CRM connection | ❌ | ✅ Built-in |
| Revenue attribution | ❌ | ✅ |
| SEO tracking | ❌ | ✅ |
| Review metrics | ❌ | ✅ |
Dashboards Display History — AI Creates Future Growth: Analytics platforms show what happened last month. Beautiful charts, exportable reports, customizable dashboards. But retrospective analysis does not generate new customers. AI-native platforms use real-time data to automatically optimize SEO, adjust campaigns, refine voice AI scripts, and improve conversion — turning data into action without human intervention.
Own your data without owning the infrastructure burden.
When Matomo Makes Sense
Matomo fits privacy-regulated organizations (healthcare, finance, government) with IT teams who require on-premises data storage for compliance. If your compliance team mandates self-hosted analytics and you have sysadmins to maintain it, Matomo provides comprehensive analytics.
For MedSpas, law firms, and home services — the Webevo platform provides privacy-compliant analytics without the infrastructure.
