MailerLite is the best dollar-for-dollar email platform on the market. At $10/month for unlimited emails, a website builder, landing pages, and solid automation — it is hard to argue with the value. A dental practice can set up a monthly newsletter, a welcome series, and a reactivation campaign for less than a single lunch. The question is not whether MailerLite is a good email tool. The question is whether email alone is enough to grow a service business in 2026. It is not.
TL;DR
MailerLite offers the best value in email marketing — $10/month for features that cost $50-150 elsewhere. But affordable email without audience growth creates budget automation for a stagnant list. The Webevo platform generates the contacts that email retains.
What MailerLite Actually Does Well
MailerLite deserves its reputation as the best value in email marketing. No caveats.
Price-to-Feature Ratio: The Growing Business plan at $10/month includes unlimited emails, 3 users, advanced automation, unlimited landing pages and websites, dynamic email content, auto-resend campaigns, and the ability to sell digital products. Competitors charge $50-150/month for the same feature set. The Advanced plan at $20/month adds unlimited users, AI writing assistant, Facebook audience sync, and live chat support. This pricing is not "cheap" in a compromised sense — it is genuinely competitive.
Clean, Intuitive UI: MailerLite does not try to be everything. The interface is focused, uncluttered, and quick to learn. Where HubSpot requires weeks of training and Mailchimp's interface has grown unwieldy, MailerLite's dashboard takes minutes to navigate. For small business owners who are not marketers, this simplicity reduces the learning curve significantly.
Website + Landing Pages: MailerLite includes a website builder and unlimited landing pages on paid plans. These are not placeholder tools — they are functional enough for basic business websites and lead capture pages, which eliminates a separate website subscription for micro-businesses.
Solid Automation: Multi-trigger workflows (Advanced plan), auto-resend to non-openers, and comparative reporting. Not enterprise-grade, but more than sufficient for most service business email needs.
Best Value ≠ Best Growth Engine
MailerLite optimizes cost. The Webevo platform optimizes growth. These are different objectives.
| Priority | MailerLite | Webevo Platform |
|---|---|---|
| Email campaigns | ✅ Unlimited emails at $10/mo | ✅ CRM email builder |
| Landing pages | ✅ Unlimited (paid plans) | ✅ Integrated with CRM |
| Website builder | ✅ Basic sites included | ✅ Full site management |
| Email automation | ✅ Solid multi-trigger | ✅ CRM-connected |
| AI writing | ✅ Advanced plan | ✅ Full content engine |
| SEO + local search | ❌ | ✅ 9-module AI audit |
| Voice AI receptionist | ❌ | ✅ 24/7 with live booking |
| Reputation management | ❌ | ✅ AI-timed reviews + responses |
| CRM pipeline | ❌ | ✅ Industry-specific |
| Ad management | ❌ | ✅ Google + Meta AI-managed |
| Facebook audience sync | ✅ Advanced plan | ✅ Native integration |
The $10/month is appealing. But email is one channel in a growth system that requires 6-8 coordinated channels. When you add the missing tools to MailerLite:
| Tool | Purpose | Monthly Cost |
|---|---|---|
| MailerLite Advanced | Email + automation + website | $20/mo |
| SEO agency or tool | Local search visibility | $500-$2,000/mo |
| Google/Meta ads management | Paid campaigns | $500-$1,500/mo + ad spend |
| Review management | Reputation monitoring | $100-$300/mo |
| CRM platform | Lead tracking + pipeline | $50-$300/mo |
| Voice/phone service | After-hours handling | $200-$500/mo |
| Total fragmented stack | $1,370-$4,620/mo |
MailerLite saves $30-100/month on email compared to competitors. But the remaining $1,350-$4,600/month in supporting tools dwarfs that savings.
Email Marketing Returns $36 Per Dollar — But Only With a Growing List: Email marketing has the highest ROI of any marketing channel — $36 for every $1 spent. But email ROI depends on having a growing, engaged contact list. Without SEO driving new leads, voice AI capturing new contacts, and CRM qualifying leads, your email list shrinks through natural attrition. The Webevo platform grows the list that email marketing monetizes.
Who Should Use What
Keep MailerLite if:
- Budget is your primary constraint and you need email features at the lowest cost
- Your audience growth comes from channels MailerLite does not manage
- You are a micro-business using MailerLite's website builder as your primary web presence
- You sell digital products and need email + landing pages without complexity
Use the Webevo platform if:
- You are a service business that needs more than email — SEO, voice AI, CRM, reputation
- Your email list is flat because the channels feeding it are not running
- You want one platform for discovery → lead → booking → retention
- The $10/month email savings does not offset the $1,500+/month in other tools
Run your free WebEvo audit now →
For related reading, see how Brevo offers more breadth but the same growth gap, and why email-only tools are the new SaaS tax.
