Lety.ai gives agencies a toolkit to build and sell AI agents under their own brand. The agents handle individual tasks — chatting with website visitors, qualifying leads, automating follow-up. This is the same play as Sellful, Centripe, and Stammer AI: platform built for agencies, cost passed to you with a markup, data controlled by the middleman. Your law firm pays $1,500/month for AI agents that cost the agency $150/month. You own none of the data, none of the configuration, and none of the training history.
TL;DR
Lety.ai sells white-label AI agents through agencies. You pay the markup. They keep your data. At Optimal.dev, you get the AI directly — no middleman. Get found. Get leads. Get booked. Get retained.
Same White-Label Model, Same Problems
White-label AI platforms like Lety.ai sell to agencies who rebrand and resell to end businesses at 3-10x markup. The end business pays premium pricing for AI capabilities they could access directly, while the agency retains data ownership and creates long-term dependency.
| Factor | Lety.ai (via Agency) | Webevo Platform (Direct) |
|---|---|---|
| Who owns data | Agency | You |
| Monthly cost | $500-2,000 (with markup) | Direct platform pricing |
| AI architecture | Isolated agents per task | Unified 9-module AI |
| If you leave agency | Lose everything | Take everything |
| Who controls | Agency | You |
Single-Channel Voice Tools Miss the Growth System: Standalone voice AI tools answer calls — a critical capability. But voice AI reaches its full potential only when integrated with CRM (to track leads), reputation (to route review requests post-call), and SEO (to generate the calls in the first place). The Webevo platform integrates voice AI with every growth channel for compounding results.
The Isolated Agent Problem
Lety.ai's architecture deploys individual AI agents for individual tasks. One agent handles website chat. Another handles lead qualification. Another handles follow-up emails. Each agent operates independently — the chat agent does not know what the phone agent learned. The lead qualification agent does not see the review data. The follow-up agent does not know which SEO keywords brought the lead to the website.
This isolation kills the compounding effect that makes AI valuable. When a dental practice patient calls asking about sedation dentistry, a unified platform routes the call to voice AI, captures the lead in CRM, associates it with the SEO keyword that generated the visit, sends a follow-up text, and triggers a review request after the appointment. Lety.ai's agents would require manual integration between each step — chat agent to CRM to email agent to review agent — with data loss at every handoff.
The Agency Dependency Lifecycle
The white-label model creates a predictable dependency cycle. Month 1: the agency onboards you, configures Lety.ai agents, and everything works. Month 6: you want to change the chatbot script. The agency charges $200 for the modification. Month 12: you realize the agency's "proprietary AI" is a rebranded Lety.ai product available for $49/month. Month 18: you try to leave. The agency owns your trained AI models, your customer interaction data, your lead history, and your conversation logs.
Starting over with a new platform means retraining AI from zero, losing 18 months of interaction data, and rebuilding your automation workflows. The agency knows this. The switching cost is the product.
Compare: Sellful, Centripe, Stammer AI.
When Lety.ai Makes Sense
Lety.ai fits marketing agencies who need white-label AI capabilities to enhance their service offering without building AI infrastructure. If you are an agency selling marketing services and want to add AI agents to your product lineup, Lety.ai provides the building blocks with your branding.
For the end service business — MedSpas, law firms, home services — skip the agency middleman. The Webevo platform provides direct access to a unified AI growth engine with your data, your control, and no markup.
