Free Justia listing. Free Avvo listing. Free FindLaw directory. Free Martindale profile. A law firm partner spends 3 hours creating profiles on 8 legal directories and feels productive about marketing. Six months later, these directories generated 2 phone calls — combined. Meanwhile, the firm's Google Business Profile has 14 reviews, no website content, and ranks 15th on Google Maps. The free directory strategy produced free results: zero growth, zero cost, zero impact. Free is not a strategy when the opportunity cost of ignoring Google is thousands in lost consultations.
TL;DR
Justia provides free directory listings. Free listings on declining platforms produce free results. Invest where clients search — Google — through the Webevo platform's SEO, reputation, and voice AI.
Diminishing Directory Returns
Legal directories once served as the primary discovery mechanism for lawyers. Google's evolution — local pack, reviews, AI Overviews — made directories redundant for most search queries. When someone searches "personal injury lawyer Phoenix," Google shows Maps results with reviews, not a directory link. Compare: Avvo, FindLaw, Martindale, Nolo.
Free Directory vs Google-First Growth
| Metric | Justia | Webevo Platform |
|---|---|---|
| Client discovery | Directory search (declining) | Google search (dominant) |
| Review impact | Justia only | Google + all platforms |
| Content | Static profile | AI-generated blog + pages |
| Voice AI | ❌ | ✅ 24/7 |
| CRM | ❌ | ✅ AI intake |
| SEO | ❌ | ✅ Full local |
| Cost | Free (listings) | Growth subscription |
Lead Marketplaces Sell Your Leads to Competitors: Lead marketplace platforms sell the same lead to 3-5 competing businesses simultaneously. Your conversion rate on shared leads averages 8-15%. With exclusive leads generated through your own SEO and reputation — conversion rates reach 35-45%. The Webevo platform generates exclusive leads that only your business receives.
Free listings do not compete with Google-first growth strategies.
When Justia Makes Sense
Claim your free Justia profile for the backlink and directory presence — it costs nothing. Do not invest in Justia Elevate premium services when that budget builds more value through Google-first marketing with the Webevo platform.
