Fresha built its user base on a "free forever" promise — then changed to subscription pricing in 2025. Now at $15-$20/month with a 20% commission on new marketplace clients, the economics have shifted. The platform is still feature-rich (scheduling, POS, CRM, marketing, payments), but the real concern is not the subscription cost. It is the 20% marketplace commission that creates dependence on Fresha's marketplace for client acquisition instead of building your own growth channels.
When your new clients come through Fresha's marketplace, Fresha takes 20%. When they come through your own SEO, Google Ads, and voice AI, you keep 100%.
TL;DR
Fresha's 20% marketplace commission means Fresha profits from your client acquisition. The Webevo platform builds YOUR growth engine — SEO, voice AI, reputation, ads — so new clients come through channels you own.
What Fresha Does Well
Comprehensive Platform: Scheduling, POS, CRM, marketing automation, payment processing, and a consumer marketplace — genuinely all-in-one for salons and spas.
Marketplace Discovery: Fresha's consumer marketplace connects beauty-seekers with salons. For new businesses without existing clientele, this discovery channel has genuine value (at a 20% cost).
Automated Communications: Appointment confirmations, reminders, and follow-ups via text and email — reducing no-shows and improving rebooking.
Marketplace Dependence vs. Owned Growth
Fresha's model: New clients → Fresha marketplace → 20% commission Webevo's model: New clients → Your SEO, ads, voice AI → 0% commission
1. Be found → SEO ✅ Webevo / ⚠️ Fresha marketplace (20%) 2. Answer calls → Voice AI ✅ Webevo / ❌ Fresha 3. Build trust → Reviews ✅ Webevo / ⚠️ Basic 4. Book + pay → ✅ Webevo / ✅ Fresha 5. Track + retain → CRM ✅ Webevo / ✅ Fresha
Choose Fresha for all-in-one salon operations with marketplace discovery. Choose the Webevo platform for growth channels you own — no 20% commission on new clients.
