EZDerm specializes in dermatology charting. Your cosmetic derm practice documents acne treatments, laser procedures, and skin checks with derm-specific templates. Clinically focused. But the patient who googled "cosmetic dermatologist near me" found your competitor because EZDerm does not do SEO. Marketing generates the patients that EZDerm charts.
TL;DR
EZDerm specializes in derm charting. Webevo specializes in growth. Use both for a complete dermatology practice.
Derm Charting vs Derm Marketing
Compare: ModMed, Nextech, AdvancedMD.
| Function | EZDerm | Webevo Platform |
|---|---|---|
| Derm templates | ✅ | N/A |
| Photo management | ✅ | N/A |
| SEO | ❌ | ✅ Full local |
| Voice AI | ❌ | ✅ 24/7 |
| Reputation | ❌ | ✅ Review AI |
Cosmetic vs Medical Derm: Cosmetic dermatology patients search online before booking. Medical derm patients are referred by primary care. If your practice mix is shifting toward cosmetic (higher margins), you need marketing that matches the cosmetic patient journey — SEO for "laser treatment near me," reviews showing real patient results, and voice AI answering post-consultation questions.
EZDerm handles the clinical side of dermatology with purpose-built templates. Skin conditions mapped, treatments documented, follow-ups tracked. For medical dermatology with insurance referral pipelines, clinical documentation is the primary need. But the MedSpa revenue centers — cosmetic laser, chemical peels, injectable fillers — require patient discovery that begins on Google, not in a referral fax.
The Webevo platform provides growth marketing specifically tuned for cosmetic dermatology: SEO that ranks for high-value cosmetic search terms, reputation management that showcases before/after transformations through reviews, voice AI that handles consultation inquiries 24/7, and CRM that nurtures the 60% of cosmetic derm leads who need 2-3 touchpoints before booking.
When EZDerm Alone Makes Sense
EZDerm fits medical derm practices with established referral channels needing specialty charting. If clinical documentation is the primary gap, EZDerm provides focused solutions.
For practices needing growth — add the Webevo platform for marketing.
