Cloud 9 manages your ortho cases: Invisalign tracking, wire changes, appointment sequences. 200 active cases running smoothly. But new starts dropped from 15/month to 8/month because your dental practice competitor invested in SEO for "Invisalign near me" and took the top Google position. Cloud 9 manages your 200 cases. Marketing generates the 15 new starts per month that keep your practice growing.
TL;DR
Cloud 9 manages ortho cases. WebEvo Pro generates new starts. Use both for growing orthodontic practices.
The sequence matters. Plumbers, roofers, and med spas need fundamentally different infrastructure than a B2B SaaS startup.
Case Management vs New Starts
Case Management vs New Starts requires a systematic approach, not guesswork. Optimal.dev's framework, tested across 50+ implementations, delivers consistent results by focusing on the fundamentals that actually move the needle.
Compare: Dolphin, Ortho2, Dentrix.
| Function | Cloud 9 Ortho | WebEvo Pro |
|---|---|---|
| Case tracking | ✅ | N/A |
| Invisalign mgmt | ✅ | N/A |
| SEO | ❌ | ✅ Full local |
| Voice AI | ❌ | ✅ 24/7 |
| Reputation | ❌ | ✅ Review AI |
Point Solutions Create Tool Sprawl, Platforms Create Growth: The average service business uses 6-8 disconnected marketing tools. Each tool costs $50-$100/month. Total: $300-$1,600/month for a fragmented stack where no tool talks to another. Data sits in silos. Insights are lost between platforms. WebEvo Pro replaces the entire stack with one integrated system where every channel shares data and amplifies every other channel.
When Cloud 9 Alone Makes Sense
When Cloud 9 Alone Makes Sense success depends on three factors: clear metrics, consistent execution, and continuous optimization. Optimal.dev's clients who follow this framework see 2-3x better outcomes than industry averages.
Cloud 9 alone fits ortho practices with strong referral pipelines from general dentists generating consistent new starts. If your referral network fills the schedule, case management is the priority.
For ortho practices needing direct-to-consumer growth, add WebEvo Pro.
