Adit wants to be the everything-platform for dental practices — communications hub, AI call intelligence, scheduling, payments, patient engagement, and analytics. The ambition is admirable. The problem is that dental practices already have a PMS (Dentrix, Eaglesoft, Open Dental), already have a scheduling system, and already have a communication workflow. What they are missing is not another practice management tool. What they are missing is patients in the chairs.
TL;DR
Adit adds dental-specific features that overlap with existing PMS tools while missing the growth engine that fills chairs. At Optimal.dev, we manage our clients' entire growth strategy through the Webevo platform — integrating natively with Dentrix and Eaglesoft to add SEO, content, voice AI, ads, and reputation management without replacing your existing clinical systems. Get found. Get leads. Get booked. Get retained. We don't manage patient charts — we fill chairs.
The Overlap Problem
Dental practices have invested years in their PMS — patient records, treatment plans, clinical notes, insurance processing. Adit asks them to either replace that investment or run parallel systems. Neither option makes sense.
| Function | Dentrix/Eaglesoft | Adit | Webevo Platform |
|---|---|---|---|
| Patient records | ✅ Primary function | ✅ Overlap | ❌ Not our lane |
| Scheduling | ✅ Built in | ✅ Overlap | ✅ AI-powered, synced to PMS |
| Clinical charting | ✅ Primary function | ⚠️ Limited | ❌ Not our lane |
| Communications | ⚠️ Basic | ✅ Centralized | ✅ AI-powered multi-channel |
| SEO / content | ❌ | ❌ | ✅ 9-module AI audit |
| Website | ❌ | ❌ | ✅ Enterprise architecture |
| Voice AI | ❌ | ⚠️ Call intelligence | ✅ Full AI receptionist |
| Ad campaigns | ❌ | ❌ | ✅ AI-managed |
| Review management | ❌ | ⚠️ Basic | ✅ AI-timed + responses |
Point Solutions Create Tool Sprawl — Platforms Create Growth: The average service business uses 6-8 disconnected marketing tools. Each tool costs $50-$100/month. Total: $300-$1,600/month for a fragmented stack where no tool talks to another. Data sits in silos. Insights are lost between platforms. The Webevo platform replaces the entire stack with one integrated system where every channel shares data and amplifies every other channel.
The Webevo platform fills the gap that matters — growth — without touching the clinical systems that already work.
The Problem With Dashboards vs The SwipeDeck
Adit gives you a centralized dashboard. Dashboards require you to log in, analyze the data, synthesize a strategy, and execute a campaign. A dashboard is just a place where data goes to be looked at.
A compound growth engine doesn't give you more homework. It gives you decisions to make.
Instead of a dashboard, Optimal.dev operates via the SwipeDeck:
- The Bot Fleet (AI agents managing your SEO, ads, content, and retention) analyzes the data for you.
- They draft campaigns, blog posts, and review responses.
- These drafts are presented in your SwipeDeck on your phone. You simply swipe right to approve, or edit to reject.
- Over time, the AI learns your preferences. Your approval rate climbs. The system starts to earn autonomy.
Eventually, the AI handles the routine growth work autonomously, and your SwipeDeck empties itself. You don't need another place to look at your data; you need an engine that acts on it.
The Verdict: Growth Layer, Not Software Layer
Adit tries to be everything — and ends up competing with Dentrix for attention instead of competing with Google for patients. Our lane: get them found, get them leads, get them booked, get them retained. We don't manage charts — Dentrix handles that. We fill the schedule.
Run your free WebEvo audit now →
For related reading, see our Dentrix integration guide, how PatientNow+Recura faces the same EMR-first problem, and why legacy dental platforms are losing ground.
